Byline is software, not an agency. Link your website and it finds its own stories. It reads your pages to work out what you should rank for, then researches, writes, edits, illustrates and publishes the article to your CMS, automatically. No keyword list, no prompts, no queue to babysit. Leave it running on its own, or hold every edition for your sign-off and approve or spike each one yourself. The building works the same either way.
Most “AI writers” are a text box. You paste a prompt, you get 900 bland words, and then you still do the actual work: checking what already ranks, fixing the structure, adding the links, making the image, writing the schema, pasting it into your CMS, remembering to do it again next Tuesday.
Byline is the opposite arrangement. It is a full production line, wired end to end, and it starts before you've had an idea. Point it at your website and it reads what you sell, what you've already covered and what you're missing, then pitches the stories itself. A published, structured, internally-linked, illustrated article comes out the other end, with a scorecard proving it cleared the bar before it printed.
And because it's a newsroom, you don't manage prompts. You manage a publication: a schedule, a story desk, a quality standard, an archive, and a circulation report. That's the whole idea.
Link your site once. Byline reads your pages, infers what you actually do, and discovers the keywords worth chasing, grouped into clusters, checked against what you've already published, and pitched to you as stories. Then it reads the live search results before writing a word.
Each section is drafted against a brand voice you define once (vocabulary, sentence rhythm, things never to say), then woven with internal links scored across every page you have already published. Figures are taken from checked sources, never invented to fill a sentence.
Nothing prints below your quality bar. Cleared articles get JSON-LD schema, a generated hero image with alt text, and a push straight to WordPress, Webflow, Sanity or your own endpoint, on the cadence you set and forget.
Four movements, one continuous run, and the first one happens without you. Byline reads your linked site to decide what to write about, researches before writing, and judges the result before anything ships.
Every draft is scored before it can publish, and a figure that cannot be traced to its source is sent back with it. Fall short and Byline revises itself. Still short, and it's spiked and held for a human. Your name only goes on work that earns it: that's the entire point of a byline.
Byline isn't one screen with a Generate button. It's a publication you run: six desks that each answer a different question about your content operation.
The centrepiece. Watch a story typeset itself in real time: copy appearing paragraph by paragraph, the copydesk scoring it live, then a To Press or Spiked stamp landing on the galley. You see exactly what was written and why it cleared.
Your morning edition. A masthead of the numbers that matter (published this week, currently in production, held for review, keywords ranking) over a story index of everything moving through the building right now. One screen tells you whether the paper is on schedule.
Every article ever set, filed as a dense archive ledger: slug, keyword, word count, quality score, status. Filter by status, sort by score, find the thin piece from March and send it back through the press for a rewrite.
Where the paper decides what to cover, and it fills itself in. Byline reads your linked site and returns keywords already grouped into topical clusters with volume and difficulty, framed as editorial pitches rather than a spreadsheet. Green-light a cluster and every keyword in it becomes a queued story.
Set the cadence once (three a week, one a day, Tuesdays only) and the press runs itself against the calendar. Every planned edition sits on its date as a slug you can drag, hold, or bump to the front.
Did it work? A plain editorial report on readership: organic sessions, ranking keywords, impressions per story, position movement. No vanity dials, just the numbers that tell you whether to raise the cadence. This desk is still being built. Rank tracking is live today; the readership figures arrive with the Search Console wire.
Byline reads from the search wires and prints to your stack. Connect once in Settings; the presses handle the rest.
One flat monthly rate: no per-article billing, no usage meter, no surprise invoice at the end of the month.
We went from four posts a month to four a day, and our organic traffic tripled in a quarter. It genuinely writes like our team.
The quality gate is the part I didn't know I needed. I trust it to publish without me reading every word, because it won't ship junk.
It's the first tool that treats SEO like a newsroom instead of a spam factory. The internal linking alone paid for itself.
No. Link your website and Byline reads it: what you sell, who you serve, what you've already published, then discovers the keywords worth chasing and groups them into clusters on the Story Desk. You approve what you like, or let it run on autopilot and pick for itself. You can always add your own keywords on top.
No, but you can. Byline only auto-publishes work that clears your quality floor; anything below it is spiked and held. Many teams run fully hands-off on cleared work and only open the pieces that got held. You can also set the floor higher than 85, or require manual approval on every article.
It reads like whatever voice you define. You give Byline a brand-voice profile once (vocabulary, sentence rhythm, level of formality, things never to say) and every article is drafted and then scored against it. Voice match is part of the gate, so drift gets caught before it prints.
Only where you point it. You connect a CMS in Settings and choose whether Byline publishes live, publishes as draft, or just hands you the finished package with structured data and image attached. You can disconnect at any time and the archive stays in the Library.
One flat monthly rate for your article allowance. There is no per-article charge, no usage meter and no overage bill: what you see on the plan is what you pay. Change plan or cancel any time.
Yes. 85 is the default floor; you can set it higher, require manual approval on every article, or hold specific clusters for review while letting the rest run hands-off.